Interactive features added to DDB’s ‘I Am Home’ Adoption Campaign for CARA Posted on Wednesday, 15 October 2014

DDB, one of the Philippines’ most recognized ad agencies has come up with a second installment of their ‘I Am Home’ campaign for CARA.


CARA Welfare Philippines - DDB - animal welfare - animal adoption campaign

DDB team presenting prototype ads to CARA Core for the first time (2013)


Launched at 2013, the campaign aimed to boost CARA’s adoption statistics by delivering a moving, yet powerful concept of using the animal’s eyes. A rounded glass material is fused into the pupils, showing the viewer a reflection of himself:


CARA - animal welfare - adopt a cat in the Philippines - animal blog in the Philippines

“You see a cat, she sees a home.”


DDB developed both online and offline ad materials (dog and cat version). The display ads decorated CARA booths during adoption events. It certainly earned a lot of “awws” from potential adopters. Visitors posed for photos beside the “I am Home” images throughout the day.


CARA Welfare Philippines - DDB I AM Home Campaign - adopt a pet campaign

Adoption Event at Greenbelt 5


The campaign is hosted online. The page features an application that uses your webcam to take photos of you reflected in the eyes of the animal. The picture taken can be shared through major social media websites or saved in your computer.


To use the application, go to


CARA Welfare Philippines - DDB I AM Home Campaign - adopt a pet campaign - members

CARA and DDB Team members


This second installment was presented earlier this month to CARA. DDB plans to take the campaign “OUT OF HOME”. The agency is developing e-cards and mailers with the same glass eye concept, as well as a photo booth disguised behind a cat or dog with glass eyes. By adding more interactive features to the campaign DDB hopes to attract more potential adopters to CARA animals.


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This entry was posted on Wednesday, October 15th, 2014 at 12:05 pm and is filed under Events & Promos.

About Janella Ibay
Jan is an aspiring fashion designer specializing in weddings. An animal lover since birth and the human of eight meowing sweethearts, she hopes to design dresses for a living and help animals for a life.
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From 2006 to 2015, CARA Clinic spayed and neutered

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